Today’s Progressive Ruin will be performed by the following:


Having a little back trouble at the moment, so less writin’, more scannin’, such as the above from Reggie and Me #56 (July 1972). Was going to just post that, since there’s a lot to unpack here (I mean, that’s at least two poop jokes in Betty’s entry) but I couldn’t leave you without showing you The Ringoe Kid in all his glory:


Oh my goodness gracious.

Also, giving yourself a nickname is never a good look, says the guy calling himself “Mikester” online for, like, decades now.

So Archie, the fella who usually has two or more pretty young gals pursuing him at any given time, gets some unsolicited advice on how to handle women from a guy who clearly knows what he’s talking about:


Archie being Archie, he of course takes this advice, laying his cool new ‘tude and his new hairstyle on Veronica:


Surprisingly, it doesn’t work like it does for the Fo–excuse me, for “Funzee,” so the Arch moves on to his next supposed conquest, Betty:


…whose father has the appropriate reaction:


Archie isn’t a complete dummy, however, and abandons his attempt at TV star coolness, just in time for his ironic comeuppance:


Aw, poor guy. Don’t worry, Arch, your time will come soon enough:


 
 

images from Archie Giant Series #461 (September 1977) – also reprinted in the Archie Americana Best of the Seventies trade paperback