So in The Comic Reader #87 from 1972, it was announced that some mailed Bernie Wrightson pages from Swamp Thing #2 had gone missing, with FOUL PLAY suspected. But here the next month’s issue, #88, we find…

…that the true culprit was the U.S. Postal Service all along! DARN YOU AND YOUR PERFIDY, 15-YEAR-OLD LOUIS DEJOY!
Anyhoo, let’s go back to some of the open questions we had on Monday’s post about 1986 comics ordering, now that I’d had a chance to bend the ear of my former boss Ralph about just what going on back then in Ye Olden Pre-Mike Tymes.
First off, that issue of GrimJack, #26, that had the first color Teenage Mutant Ninja Turtles story: yes, Ralph ordered high on this. And yes, as I said, there appeared to be plenty left over, and Ralph confirmed that it did not sell all that well off the new shelf upon release.
Here, let’s look at that cover:

The TMNT story is blurbed right there at the top, above the logo. The cover image itself is a little busy, and the blurb itself doesn’t stand out quite as sharply as it could. Plus, the font doesn’t grab the Turtles fan’s eye quite as much as an actual Teenage Mutant Ninja Turtle logo would have done, I’d think. And maybe if the main cover image itself had featured the Turtles, or even an inset pic of them in one of the top corners, that might have attracted more attention.
But this is all 20-20 hindsight editing, and what’s done is done. As I said, it did move some copies out of the back issue bins in following years, but it was never a huge draw. But that’s just one store’s experience, maybe it moved tons of copies elsewhere. Every clientele is different.
Now, T.H.U.N.D.E.R. Agents…this wasn’t a question I’d posed in the previous post or anything, but I was just curious. How, I asked Ralph, did the Deluxe Comics edition of the comic whose name is a pain to type sell?
Ralph, himself a big fan of said property, noted that the initial issues of the Deluxe series (actually titled Wally Wood’s…) did quite well. And it’s no surprise, with some solid creators as George Pérez, Jerry Ordway, Keith Giffen, Steve Ditko, Dave Cockrum, and more on those early installments. But by the end of the run some of those folks had departed, and while the teams remaining on the book were perfectly fine, maybe the steam had run out a little. And the legal problems the book faced didn’t help, cutting it down after its fifth issue. Whatever the reason, interest in the series had waned by that point anyway.
And finally, that whole “Marvel’s New Universe” thing. That’s probably the subject of a whole post (or whole series of posts) just on its own, but I’ll try to keep it short and sweet here. My question to Ralph was “were people excited about the New Universe ahead of its release?” and his answer was “yes, very much so.” This was an exciting event in a time when Big Events weren’t an everyday thing in comics, and the last events that had happened, Crisis on Infinite Earths and Marvel Super Heroes Secret Wars, hadn’t killed interest. As Ralph put it, the fans weren’t quite as jaded yet.
Did that extend to ancillary products like, say, comic news magazines with articles on the New Universe project? Sure, to the extent that there were fans who bought stuff like this. Obviously, not everyone who reads comics is interested in how the sausage is made, the comics themselves being enough, but the news/views mag sales did wax and wane with featured topics and New Universe was a point of interest. Here is Something Big that Marvel was about to launch, and interest is high.
And when it did launch, yes, it sold quite well. But for various reasons, the interest dropped off and the whole initiative crawled to a halt within about three or four years. Again, there’s a lot of ground to cover in regards to the Life and Death of the New Universe and I’m not doing that today. Suffice to say, it started big, then became less so, with the occasional bump upwards (like when John Byrne took over Star Brand). Eventually the New Universe (specifically the aforementioned Star Brand) became a plot point in Mark Gruenwald’s Quasar and the whole NU concept has popped up at Marvel in various forms ever since.
• • •
Okay, next week, I’ll try to be talk about topics from
this decade. No guarantees, thoough!